The concept of the project consists in demonstration to the people of the city works which could't be exhibited in the galleries that's why the only one way to show them- to locate them in the walls. It's not the spoiling of walls. It's the only one chance to be exhibited. This concept was presented in the sentense which was composed under each of the works(like all galleries do under the picture): " INDOOR PRICES MAKE OUTDOOR GALLERIES". Moreover, all works are presented in fake gold frames to make the illusion of the real atmosphere os the serios gallery.

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