Adidas Originals is launching a large-scale project "Ode to the city", which connects to an alternative contemporary art and street fashion. This campaign, the brand expresses his attitude and love for the two largest Russian cities, the two capitals - Moscow and St. Petersburg. Their pace of life, energy, dynamics similar philosophy Originals and could not be better reflect its principles. As part of the project since the beginning of September until the beginning of October in the central areas of both cities, the main parks of Moscow (Gorky Park, Muzeon, "Sokolniki") and art clusters of St. Petersburg will be placed unusual art objects - giant sneakers with the author's design to see people, companies and organizations.

 

I participated with my design for Adidas Originals ZX#Flux and here you can read about the concept:

 

"Moscow for me is a country of contrasts in all aspects. The given illustration shows the contrast of architectural beauty of the city, where bright cheerful colors and patterns, repeating patterns on the domes of St. Basil's Cathedral, "trying to cross" impenetrable dullness and monotony personified by old Khrushchev’s style buildings, pigeons and huge areas of asphalt." © LENTOV

Presentation for Adidas Originals

Presentation for Adidas Originals

My illustration for the project "The Ode to the city" Concept: Moscow for me is a country of contrasts in all aspects. The given illustration shows the contrast of architectural beauty of the city, where bright cheerful colors and patterns, repeating patterns on the domes of St. Basil's Cathedral, "trying to cross" impenetrable dullness and monotony personified by old Khrushchev’s style buildings, pigeons and huge areas of asphalt. 2014

Presentation for Adidas Originals

Presentation for Adidas Originals

"The Ode to the city" 2014

Presentation for Adidas Originals

Presentation for Adidas Originals

"The Ode to the city" 2D design illustration 2014

3D design of the snicker #1

3D design of the snicker #1

"The Ode to the city" 2014

3D design of the snicker #2

3D design of the snicker #2

"The Ode to the city" 2014

3D design of the snicker #3

3D design of the snicker #3

"The Ode to the city" 2014

www.zxflux.ru

www.zxflux.ru

Photo of the sculpture of the sneaker with my design from the web page for voting www.zxflux.ru "The Ode to the city" 2014

www.zxflux.ru

www.zxflux.ru

Photo of the sculpture of the sneaker with my design from the web page for voting www.zxflux.ru "The Ode to the city" 2014

www.zxflux.ru

www.zxflux.ru

Photo of the sculpture of the sneaker with my design from the web page for voting www.zxflux.ru "The Ode to the city" 2014

Sculpture

Sculpture

Photo of the sculpture of the sneaker with my design. The sneaker locates in Gorky Park. "The Ode to the city" 2014

Sculpture

Sculpture

Photo of the sculpture of the sneaker with my design. The sneaker locates in Gorky Park. "The Ode to the city" 2014

Info stand

Info stand

Info stand for the sculpture of the sneaker with my design. The sneaker locates in Gorky Park. "BSHAD Elena Foux (LENTOV) for ZX FLUX" "The Ode to the city" 2014

© 2013 by LENTOV. All rights reserved

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